CRM Development
A sales system your team will actually keep up to date, because it matches the way they work.
Software for property developers and agencies
Systems built around a sales cycle measured in months, where the follow-up matters more than the enquiry.
Sector-specific workflows
Kolkata and West Bengal
Built around your process
Property sales have an unusual shape: expensive leads, long consideration periods, multiple site visits, and a decision involving several family members. The systems that help are the ones that stop good leads going cold between visits.
After booking, the problem changes entirely — construction-linked payment milestones, demand letters, receipts and possession handover need tracking per unit for years.
What usually goes wrong
Leads lost between portals
Enquiries arriving from several listing portals, calls and walk-ins with no common queue get missed.
Channel partner attribution disputes
Without recorded lead ownership, brokerage claims become arguments.
Site visits not followed up
The visit is the highest-intent moment in the cycle, and it is routinely wasted.
Payment milestones tracked manually
Construction-linked demands across hundreds of units are unmanageable in a spreadsheet.
Property through to transaction
The stages of a property sale. The gaps between them are measured in weeks, which is precisely why they need to be tracked rather than remembered.
Property
Inventory, pricing and availability by unit.
Listing
Published to portals and the company website.
Lead
Captured with source, scored and assigned.
Viewing
Site visit scheduled, conducted and recorded.
Negotiation
Offers, approvals and unit blocking.
Transaction
Booking, agreement and payment milestones.
Systems we build for real estate
Inventory and listings
Module 01
Projects, towers, units, availability, pricing and floor plans.
Lead management
Module 02
Capture from portals, calls and walk-ins with source attribution.
Site visit scheduling
Module 03
Appointments, allocation to sales staff and structured post-visit feedback.
Booking and agreements
Module 04
Unit blocking, booking forms, agreement tracking and documentation.
Payment milestones
Module 05
Construction-linked plans, demand letters, receipts and outstanding tracking.
Channel partners
Module 06
Registration, lead attribution, brokerage calculation and payouts.
Technologies suited to this sector
Frequently asked questions
Yes, where the portal provides a feed or API. Otherwise leads can be imported on a schedule so nothing depends on someone checking an inbox.
Yes — milestone definitions per project, automatic demand generation as stages complete, receipting and outstanding reports by unit.
Lead ownership is recorded at capture with a defined attribution window, so brokerage entitlement is determined by the record rather than by argument.
Services most used in real estate
Website Development
A website is usually the first thing a prospective customer sees. It should load quickly, say something useful and be findable.
Mobile App Development
Apps built to be used daily — fast to open, sensible offline and maintainable once they are in the stores.
Custom Software Development
Software shaped around the way your business already works, instead of a packaged product you have to reorganise around.
Tell us what you are trying to build
Describe the problem in plain language and we will tell you what it would take to solve it — the approach, the moving parts and the sensible order to build them in. No obligation either way.