Next.js development
React with a rendering strategy — so pages can be static, server-rendered or client-driven, chosen per route.
React framework
Chosen per project
Maintainable handover
The problem Next.js solves is that different pages on the same product want different rendering. A marketing page should be static and instant. A product listing should be server-rendered so it is indexable and current. A dashboard behind a login can render entirely in the browser.
Next.js lets one codebase do all three, which is why it suits products that have both a public face and an application behind it.
What we build with Next.js
Products with a public marketing site and an authenticated app
E-commerce fronts that need both speed and indexability
Content platforms with frequently updated listings
SaaS products where sign-up pages must rank and convert
Where it fits — and where it does not
Good fit when
Search visibility matters and content changes often
The same team owns both the marketing site and the application
Per-route control over rendering is genuinely useful
Image and font optimisation would otherwise be hand-rolled
Consider something else when
Purely internal tools where server rendering adds hosting cost for no gain
Simple brochure sites a static generator would serve just as well
Teams without any Node.js operational experience
Choosing how each route renders
The decision that defines a Next.js project. Most real products use both columns — the skill is knowing which route belongs where.
Static or server-rendered
Public pages that must be indexed
Content that changes on a predictable schedule
Marketing, blog, product and category pages
Fastest possible first paint
Cached at the edge, cheap to serve
Client-rendered
Screens behind authentication
Highly interactive dashboards
Data personal to one user
No SEO requirement at all
Avoids server cost per request
How we work with Next.js
Rendering strategy
Decided route by route and written down, so nobody has to guess why a page renders the way it does.
Data and caching
Revalidation windows set against how stale each piece of content may acceptably be.
Asset optimisation
Responsive images, font subsetting and route-level code splitting configured from the start.
Deployment
Node hosting or a managed platform, with preview builds for review before release.
Our typical Next.js setup
| Concern | What we use |
|---|---|
| Rendering | Static generation, server rendering and client components as appropriate |
| Routing | File-system routing with layouts and route groups |
| Data | Server-side fetching with explicit revalidation windows |
| Images | Built-in responsive image pipeline with modern formats |
| Hosting | Node server, container, or a managed platform |
| Content | Headless CMS or file-based content, depending on editing needs |
Frequently asked questions
If the product has public pages that need to rank, Next.js. If it is entirely behind a login, plain React with a simple build is lighter and cheaper to host.
Only for server-rendered routes. A fully static export can be served from any static host, which is often the cheapest and most robust option for content sites.
Positively, when rendering is chosen per route and image optimisation is used. It can be negative if every route is server-rendered by default without asking whether it needs to be.
Topics people search for
Services built with Next.js
Website Development
A website is usually the first thing a prospective customer sees. It should load quickly, say something useful and be findable.
SaaS Development
Building a software product means building a business system around it too — tenancy, billing, onboarding and support tooling.
E-commerce Development
Online stores where the checkout works, the stock figures are real and the order data reaches your operations team intact.
CMS Development
Publishing tools shaped to your content, so the people who write it can ship it without a developer.
Tell us what you are trying to build
Describe the problem in plain language and we will tell you what it would take to solve it — the approach, the moving parts and the sensible order to build them in. No obligation either way.